Why Women’s Cricket in India is a Big Deal
It’s a mistake to lump women’s cricket in India with other women’s sports. It’s already a thriving market with tons of potential, unlike women’s football which is still trying to gain traction in many places.
Built-in Fanbase
The Women’s Premier League (WPL) uses the same T20 format as the men’s Indian Premier League (IPL). Same rules, same vibe. Fans don’t need to adjust, they just get more of what they love. Plus, male cricketers and their fans support women’s cricket, giving it a huge boost.
Prime Time, No Competition
Women’s cricket in India gets to shine without competing with major men’s leagues. The Women’s T20 World Cup and WPL happen when there aren’t big men’s tournaments, so they get maximum attention.
Easy to Watch
The rights to the WPL were bought for a lot of money, and the tournament is streamed for free on a popular platform. Matches are easy to find, and there’s plenty of advertising. This wide access means more viewers.
A National Passion
Cricket is a huge source of national pride in India. The women’s teams have created a new narrative: “Our girls can win for India!” This emotional connection drives interest and engagement.
The Numbers Don’t Lie
Ignoring women’s cricket in India means missing out on a huge opportunity. The fanbase is already there, and interest is growing fast. Here are some stats that show the potential:
- Huge growth in search interest over the past year.
- Millions of TV viewers watched the WT20 2020 Final.
- Tons of hours watched during the Women’s T20 World Cup 2023.
- Millions of TV viewers in India in 2023.
- Billions of video views of the Women’s ODI World Cup 2022 on digital platforms.
The idea that “women’s sport isn’t interesting” is just wrong. Betting on women’s cricket events can even surpass popular men’s events.
Looking Ahead
India is hosting the ICC Women’s Cricket World Cup soon. This event happens every four years and brings the entire cricket community together.
A Smart Investment
Women’s cricket in India is already established with infrastructure, broadcasts, fans, and media. It’s not a gamble, it’s a solid business decision.
The audience is there, the numbers are growing, and the format is familiar.
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