2025: Sustainable growth & global expansion.

Big Moves in the iGaming World

Last year was a busy one for a major player in the online gaming scene. They focused on building strong relationships and snagging some impressive awards, really cementing their place in the market. A key hire, bringing in a Strategic Advisor, helped them grow and expand into new areas.

Strategic Growth and Partnerships

The arrival of the new Strategic Advisor proved to be a game-changer. Their know-how in regulations and strategic planning helped the brand break into new markets and have better conversations with regulators around the world. They were also visible at big industry events, talking about the future of gaming and how to balance innovation with responsible practices. Plus, they showed up at major sporting events, highlighting the brand’s connection to the sports world.

“Last year was a big year, as we sought to engage in strengthened, meaningful and deeper dialogue with the wider iGaming industry, it was the start of the journey.

Partnerships were a huge part of their success. They extended their deal with a major soccer team and boosted their presence in tennis by teaming up with various tournaments. They also built local partnerships with sports clubs, getting more involved in local sports communities. Their ambassador program also evolved, bringing in new faces to represent the brand.

Awards and Recognition

The year also brought a bunch of industry awards, recognizing their excellence in mobile gaming, crypto offerings, and overall user experience. These awards show how strong their position is in the iGaming world.

Global Expansion and Local Initiatives

They secured a license in one Latin American country and grew their digital presence in another, working with esports influencers to connect with younger audiences. In Europe, they launched a new slots section to make their product even more competitive. They also started a project focused on responsible gaming, showing their commitment to sustainability.

In Africa, they mixed sports and cultural initiatives, using local influencers to connect with communities. They also ran sports events to promote grassroots sports and launched new features like an iOS app and more betting options.

Their affiliate program, which connects them with partners around the world, continued to grow, uniting a huge number of participants. Upgrades to the program, including a redesigned platform, made it easier for partners to work with them.

Looking ahead, they plan to keep growing in key regions through licenses and local partnerships. By focusing on sustainable development, they want to stay at the top of the iGaming industry and continue their success.