Google’s new rules impact gambling ads.

Gambling Ad Rules Tighten Up

Big Changes Coming to Online Gambling Ads

Get ready for some changes if you’re advertising gambling stuff online! A major player in the online ad world is making it tougher to get certified to run gambling ads on their platform.

What’s Changing?

• Starting soon, you can’t get certified if your site is hosted on a free service or uses a subdomain. Think wordpress.com or wixsite.com – those won’t cut it anymore.
• You’ve gotta own the main part of your website’s address.
• And, your website needs to actually be about gambling. No fakes allowed!

Why the Change?

Basically, they want to make sure real gambling companies are running the ads and cut down on scams and misleading stuff. They’re trying to make sure only legit gambling sites are getting visibility.

A Bigger Problem

This move comes as online platforms are facing more and more pressure to crack down on ads for illegal gambling operators. Some are being accused of turning a blind eye to these ads, even when they promote sites that aren’t part of self-exclusion programs.

“They don’t tolerate the advertising of illegal sites and will remove them if they are notified about them. But that approach suggests that they don’t know about those ads unless alerted. That is simply false.”

Still a Long Way to Go

Even with these changes, there’s still a lot of work to be done. A quick search online shows tons of sites promoting gambling operators that aren’t regulated. It’s a big challenge to clean up the online ad world!