Table of Contents
- Betting Review Sites in Belgium: Who is doing a good job?
- Sites That Compare Betting Sites in Belgium 🇧🇪 (in English)
Betting Review Sites in Belgium: Who is doing a good job?
In the world of online betting, it’s not just bookmakers competing for attention. It’s also the comparison and review sites that claim to help you find “the best sportsbook”. But what if those comparison sites aren’t truly independent? What if they’re just another layer of marketing, optimized more for affiliate clicks than actual user value?
Welcome to the world of review sites for bookmakers, a market filled with bias, superficial rankings, and rarely updated content. Let’s break down how most of these platforms operate and why you should take their recommendations with a grain of salt.
How Often Do They Update?
Many comparison sites publish top 10 rankings that barely change, even when:
- A bookmaker loses its license
- New player complaints emerge (Trustpilot, Reddit ect…)
- A new welcome offer is live
- Or better competitors appear
Updates are often infrequent or superficial, just enough to show a recent timestamp and appear active. In reality, their ranking logic doesn’t evolve with the market. Changes are often connected to affiliate contract updates than a real desire to help users.
Is It a Real Person Writing?
It depends. There’s more and more AI-generated content, or content written by people who aren’t actually involved in betting.
Many affiliate sites rely on:
- AI-generated content,
- Cheap outsourced writers
- Generic templates copied across dozens of websites.
There’s no real testing, no personal experience, no unique insight, just content optimized for SEO and affiliate conversion.
Is the Content Useful or Just Commercial?
Most bookmaker review pages are:
- Packed with repetitive praise,
- Light on actual criticism,
- And full of vague benefits like “easy registration” or “wide variety of bets”.
These are not genuine comparisons, they’re thinly veiled ads. The goal isn’t to inform you, it’s to drive you to click an affiliate link, regardless of whether the platform is actually the best for your needs.
Is the Information Generic?
Yes, and that’s part of the problem.
These sites tend to recycle the same structure:
- ✅ Pros / ❌ Cons
- ⭐ Ratings (with no explanation)
- 💬 “Our Verdict”: always positive
There’s no deep dive, no player feedback, no real experience-based perspective. Everything sounds like it came straight from the bookmaker’s own press kit.
How Biased Are These Rankings?
Heavily.
Most rankings are driven by affiliate agreements:
- The more commission a brand pays, the higher it ranks.
- Newer or niche bookmakers often get ignored, even if they offer great odds or player-friendly policies.
This leads to a pay-to-win system, not an honest comparison.
What Should You Look for in a Real Comparison Site?
To truly help players, a good site should:
- ✅ Regularly update rankings and reviews
- ✅ Clearly disclose affiliate partnerships
- ✅ Be written by real people with betting experience
- ✅ Include critical feedback, not just praise
- ✅ Compare based on real criteria: odds quality, payout speed, player support, etc.
- ✅ Cover lesser-known but high-quality platforms, not just the big brands
Most bookmaker comparison sites are just another marketing layer, not the player-focused resources they pretend to be. They’re built to convert, not to guide.
That’s why we created this page: to call out the flaws of the current system and push for more transparent, insightful, and useful content for real players.
Sites That Compare Betting Sites in Belgium 🇧🇪 (in English)
| Site | Frequency of Updates | Author Credibility | Content Depth | Disclosure / Bias | Overall Verdict |
|---|---|---|---|---|---|
| Top100bookmakers | Unknown | None | Very shallow | High bias | ❌ Clone site, not credible |
| ThePuntersPage | Active (2025) | Named authors | Good legal & feature coverage | Transparent affiliate model | ✅ Credible, regional focus |
| MightyTips | Very frequent | Named team (some experts) | Deep guides & tips | Promotional, but structured | ✅ Best-in-class for affiliate site |
| SBO.net | Likely monthly SEO updates | None | Templated, basic | High bias, no legality info | ❌ Polished but shallow |
| OddsJet | Odds tool = dynamic | No authorship | Utility only (odds comparison) | Low bias, no content depth | ⚠️ Useful for odds only |
| Betpack | Recently updated | Named editors | Moderate structure | Affiliate-driven | ✅ Decent affiliate review hub |
1. Top100Bookmakers – Belgium Page
Bias & Commercial Tone: Fully affiliate-focused. The list is a “Top 10” format with zero transparency on how rankings are made. Generic badges and bonus buttons dominate. There’s no effort to differentiate between Belgian and global markets, just localized URLs.
Authorship: Completely anonymous. No articles are signed, and there’s no visible editorial team or betting expertise.
Update Frequency: Impossible to verify. Page might have SEO-driven timestamps, but no content reflects seasonality or actual bookmaker changes.
Depth & Insight: Extremely shallow. Just a list of logos, bonuses, and short blurbs. No info about Belgian betting laws, payment methods, or user experience.
Verdict: Low-effort clone site with commercial intent only. Not credible, not tailored, and not useful for Belgian bettors seeking real comparison or advice.
2. ThePuntersPage – Belgium Betting Sites
Bias & Commercial Tone: Affiliate model, but handled more transparently. They include terms like “advertiser disclosure,” and the tone leans more educational than purely promotional. Belgian gambling law and ARJEL license info are covered.
Authorship: Real named authors (e.g., Shaun Simmonds) with sports betting writing background. Feels like a human wrote the content, not a template.
Update Frequency: Articles show regular updates (2025). Content mentions current regulations and relevant operators.
Depth & Insight: Decent depth. Explains what makes a site legal in Belgium, provides comparisons across bonuses, UX, and payment methods. No real user reviews, but more structured than average.
Verdict: Above-average credibility in the affiliate space. Still a commercial platform, but shows editorial care, regional adaptation, and helpful structure for Belgian users.
3. MightyTips – Belgium Betting Sites
Bias & Commercial Tone: Heavily bonus-led and built for affiliate clicks — but balanced with actual sports tips, match previews, and mobile betting guides. Belgium-specific content is localized, not just a copy-paste.
Authorship: Named authors like Aigar Shilvan (sports journalist background). Writer pages give bios, credibility, and betting experience.
Update Frequency: Very active site. Updates are constant due to daily sports predictions. Review content is refreshed regularly with bonus changes and bookmaker updates.
Depth & Insight: Quite comprehensive. Covers legality, licensing, mobile features, payment methods in Belgium, and even lists pros/cons of top bookmakers. Also includes betting strategy tips and rating methodology.
Verdict: Among the best-built affiliate sites. Still commercial in nature, but more editorial control, structure, and credibility than the norm. Belgian bettors will find real value here.
4. SBO.net – Belgium Page
Bias & Commercial Tone: Classic affiliate SEO play. Lots of “Top X” claims, banners, and bonus buttons. All CTAs push to sign-ups via affiliate tracking. No promotion of ARJEL-licensed or locally approved sportsbooks.
Authorship: No clear authorship or editorial presence. Text reads like auto-generated or heavily templated content.
Update Frequency: Headlines show “Best Betting Sites in Belgium – June 2025,” but it’s likely just a date-stamp. The actual copy doesn’t reflect seasonal or legal changes.
Depth & Insight: Poor. Descriptions like “fast payouts” and “great odds” feel copy-pasted. No mention of Belgian gambling regulations, player protections, or unique market issues.
Verdict: Looks sleek but lacks substance. Not tailored for Belgium in any meaningful way. Designed to convert, not inform.
5. OddsJet – Belgium
Bias & Commercial Tone: Less of an affiliate content site, more of a price comparison engine. It emphasizes odds and bookmaker offerings but avoids the usual “top 10 bonuses” affiliate model.
Authorship: No authors are listed, and there’s no editorial content, just tool-based output.
Update Frequency: Odds data appears dynamic/live. Static content is minimal and rarely updated.
Depth & Insight: Offers a clean interface to compare odds and payouts across sportsbooks. But no detailed reviews, legality discussions, or bettor feedback. Feels more like a data tool than a review site.
Verdict: Neutral utility, low depth. Good for odds comparison, not great for choosing a bookmaker based on regulation, trust, or support quality.
6. Betpack – Belgium Betting Sites
Bias & Commercial Tone: Affiliate-first tone. Phrases like “top Belgium sportsbooks” feel designed to rank on Google. Includes bonus lists, but minimal evidence of how rankings are decided.
Authorship: Named editors exist (e.g., George White), but little clarity on credentials or betting experience.
Update Frequency: Pages marked as updated (e.g., 2025), and bonus tables are timely, but no changelogs or update logs.
Depth & Insight: Mid-tier. Covers most categories: bonuses, customer support, mobile apps, and payment methods. Includes a stated methodology, but lacks user input or deeper critique.
Verdict: Serviceable affiliate site. Offers structured content and decent formatting, but like most, it’s ultimately driven by conversion, not transparency.
