Executive departures lead to leadership shift.

Shuffling the Deck: Leadership Changes Afoot

Things are changing at a company in the affiliate marketing world, with some key people moving on. It seems like there’s been a bit of a shake-up at the top.

Departure of a Product Leader

One of the VPs of product and strategy is leaving after about seven years. He joined back in 2018 and stuck around after the company acquired another business for a cool $240 million. He was a big part of launching new products and getting things moving in North America, making sure the tech, content, and strategy teams were all on the same page. Word is he’s taking some time off before figuring out what’s next.

Yardbarker’s CEO Steps Down

The CEO of Yardbarker is also calling it quits. He came on board in 2018 and took the CEO spot in 2021. The company acquired Yardbarker earlier this year, a few years after another company bought it.

Under his watch, Yardbarker saw a boost in traffic, revenue, and content sharing. They teamed up with over 300 publishers and grew their editorial team. This exit follows another leadership change earlier in the year.

What Does It All Mean?

All these changes are happening during a tough financial time for the company. They reported a drop in revenue compared to last year. This wave of executive departures suggests the company might be heading in a new direction and needs to rethink its strategy to keep growing.