Clickout Media Buys Gambling Insider

Industry Shake-Up: Another Big Acquisition

Things are getting interesting in the iGaming media world! One company is making waves with a recent purchase of a well-known industry news source, adding to their portfolio after already acquiring another portal a few months back. It looks like consolidation is the name of the game.

A Shift in Strategy?

Even though both sites are business-focused, the plan seems to be to use them to boost consumer-facing affiliate activities. The idea is that these trusted industry voices can lend credibility and improve search engine rankings for more commercial content.

Hybrid Models on the Rise

This move isn’t out of the blue. We’re seeing more and more of these “hybrid models” popping up, where industry publications are combined with affiliate marketing. B2B platforms have that valuable trust and visibility, making them perfect for driving traffic to B2C projects.

Word on the street is that this latest deal, worth around €15 million, is part of a bigger strategy to buy up established brands and leverage their authority for affiliate marketing.

Controversy Brewing?

While the acquisition is definitely generating buzz, some are raising eyebrows about the acquiring company’s reputation.

A report by an SEO expert alleges that the company has used some questionable SEO tactics to artificially inflate its organic traffic. These tactics reportedly include site reputation abuse and parasite SEO.

The report links these practices to connections with another group that has been involved in past controversies. The expert’s research involved digging into public records, SEO data, redirects, traffic patterns, and even interviews with people who have dealt with both companies.

Transparency Concerns

While some of this information was already out there, the report brings it all together, raising questions about the transparency of the new owner of a major gambling news source. This could be a big deal for the iGaming industry.