Highlights from the September Event
The September event in Lisbon was a big deal, with lots of buzz around one particular group. They showed off their work and even snagged a couple of awards: ‘Social Media Campaign of the Year’ and ‘Rising Star in Sports Betting’.
What Went Down
Their booth was a popular spot, with over 1,500 people stopping by. Folks checked out a new sports thing called the Golden League and entered a raffle for cool sports stuff from famous athletes.
Art Meets Marketing
One of the coolest things was the live art performances. It was a unique mix of marketing and art, and it might just be the start of a new trend.
Behind the Scenes of the Performance
The guy who came up with the art performances, Nick Chichagov, shared some insights about where the idea came from and what it all meant.
Inspiration and Meaning
- The Idea: Nick was inspired by crowds and the idea of people as figures without identity. Music also played a role, with a line from a Tool song about rediscovering communication.
- The Message: It’s about coming together, communicating, and becoming one. It’s like separate pieces uniting under a single brand.
- The Concept: The performers represented different aspects, venturing into the crowd to understand communication and guide people. The performances showcased themes like boxing, racing, and football.
Challenges and Fun Moments
The team had fun giving the performers creative freedom to develop their characters. The third act was tough because they didn’t want to just show sports literally, but convey it through imagery.
“Sometimes, when we tried it out, the result was quite humorous because it came off as rather cartoonish.”
They even had a cat that watched almost every rehearsal!
Key to Success
Nick believes the show’s success was because of the team’s hard work, talented artists, and the perfect match between the vision and the final result.
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