Affiliate Tournament Wraps Up First Season
The inaugural season of the Golden Boomerang League, a competition for affiliates focused on sports traffic, recently concluded.
The Winners
Out of 68 teams that qualified for the final draw by generating a certain number of new depositing customers for sports brands over two months, three emerged victorious: QQMedia, Apex Media, and Luis Xavier.
QQMedia Takes the Top Spot
QQMedia secured first place, earning a direct entry into the Golden Boomerang Awards 2026. The CEO of QQMedia attributed their success to a unique and forward-thinking approach to traffic generation, stating:
“The way we drive traffic is unique; nobody does it like we do, and the team’s success was driven by a forward-thinking strategy that many competitors are yet to embrace… I think most people still live in the past… In my opinion, marketing has changed a lot. Influencers are now more powerful than major athletes or actors. This is why we are doubling down on influencer marketing.”
He also described the competition as “Inspiring.”
AC Milan Experience for Luis Xavier and Apex Media
Luis Xavier and Apex Media both won an AC Milan Experience package. This includes flights, accommodation, and tickets to an AC Milan home match at San Siro Stadium in Milan.
The CEO of Luis Xavier emphasized dedication as the key to their success, saying: “It is not a matter of strategy. When you know you have to achieve a goal, you just do it. We only stop when it’s accomplished… without dedication, nothing is achieved.”
The Head of Sales at Apex Media expressed that winning the competition has further inspired them. For Apex Media, whose team works remotely, the trip to Milan will be a valuable opportunity for team bonding.
Looking Ahead
The Golden Boomerang League was the first affiliate tournament to focus exclusively on sports traffic. There are exciting plans for 2026.
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