New Betting Partner for Birmingham City FC
Birmingham City FC has teamed up with Duelbits as their new Asian betting partner. This move follows a previous partnership with another company.
Global Marketing Strategy
The club is aiming to expand its reach globally through these types of collaborations.
Fan Experience Focus
A club representative mentioned that they’re focused on improving the fan experience and believe Duelbits shares that same approach.
Growing Popularity in Asia
The club recognizes the growing interest in English football in Asia. They noted that having players from Japan and South Korea helps boost their profile in that region.
Gambling Sponsorships: A Tricky Situation
Football clubs often face criticism regarding their partnerships with gambling companies, especially those not licensed in the UK.
Concerns About Legitimacy
There are concerns that these partnerships might give credibility to gambling operators that aren’t following UK regulations.
UK Gambling Commission’s Stance
While the UK Gambling Commission doesn’t outright ban these partnerships, they advise clubs to be careful and make sure UK consumers aren’t exposed to unlicensed operators.
Duelbits’ Background
Duelbits used to operate in the UK but stopped after an investigation. They currently have a license from Curaçao.
Continuing with Sponsorships
Despite past controversies, Birmingham seems to be moving forward with these types of sponsorships as part of their commercial growth strategy.
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