Influencer Marketing: Is It All It’s Cracked Up to Be?
The Problem with Big Numbers
You see these influencers with tons of followers, right? They promise to bring in new players. But sometimes, those big numbers don’t mean much. A lot of those followers might be kids, or just people who like drama, not actual players. So, you end up paying a lot for very little.
It’s like, you pay them hundreds of euros for each new player who signs up and makes a deposit. But what if those players never come back? You’ve spent a bunch of money for nothing, and the influencer just moves on to the next company.
The Deposit Refund Trick
Here’s a sneaky thing some influencers do: they offer to refund people’s deposits. Someone signs up, puts money in, and then the influencer gives them the money back. The influencer gets paid, and the casino gets a fake player who’s never coming back. It’s a scam!
The casino thinks everything looks good – new player, deposit, the whole deal. But the money’s really just going in a circle. It’s hard to spot, but it’s costing casinos a lot of money.
Image vs. Reality
Some of these influencers act like they’re super popular and can get everyone to do what they say. But really, their followers might not be that loyal or even interested in gambling. You might see someone with a huge following who can’t even get a few real players to sign up. It’s all about appearances.
Don’t Get Scammed
If you’re not familiar with the local scene, it’s easy to get fooled by these influencers. They might have a big name, but that doesn’t mean they’re actually good at bringing in real players. You could end up losing money and hurting your reputation.
The bottom line: Be careful who you work with. Just because someone has a lot of followers doesn’t mean they’re worth the money. Do your research and don’t get scammed!
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