AI’s Influence on Consumer Buying Choices

AI’s Impact on Shopping and Marketing

AI is changing how we shop, influencing our decisions and raising questions about data ownership. From self-driving cars to smart home assistants, AI is becoming increasingly integrated into our daily lives and purchase decisions.

The Fourth Industrial Revolution

Some experts are calling the rise of AI the fourth industrial revolution. The first was steam power, the second was electricity, and the third was the internet. Unlike previous revolutions that took years to unfold, the pace of change with AI is incredibly rapid. What’s cutting-edge today might be outdated tomorrow. This revolution is expected to transform society significantly.

The Data Arms Race

The current tech landscape is like an arms race, with AI providers competing to leverage the best platforms and data. At the heart of effective AI is high-quality data.

Agentic Commerce and the Future of Affiliate Marketing

Agentic commerce, where AI assistants help marketers create content, refine audiences, and optimize campaigns, is gaining traction. This concept can be applied across various industries, including retail, travel, and iGaming.

AI is making technology smarter, connecting different tools, and even predicting complex shopping journeys. For affiliate marketers, this means moving beyond simply attracting large numbers of people to attracting the right people.

Data Ownership and the Role of Affiliates

With AI-powered chatbots integrating payment systems, questions arise about who owns the purchasing data. There are ongoing discussions about how these tools access and utilize data.

The affiliate marketing industry is still in an experimental phase with these agentic tools. However, affiliates need to adapt to these new technologies. They may need to find ways to translate affiliate links into the agentic world and tweak their commercial agents. If they don’t, they could fall behind.

These “marketing robots” represent the future of advertising. The way brands interact with consumers, players interact with operators, and users book holidays is all evolving. Marketers need to pay attention to this shift in purchasing power to stay ahead.