AI’s Influence on Consumer Buying Choices

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Updated 1 month ago 2 min read

tictac

We’re two “brothers” , not by blood, but by bankrolls ruined and bonuses hunted. We’ve been working in the gambling industry for 7 years. We’ve seen the inside, the outside, and the dark corners no one wants to talk about. No, we’re not telling you our real names. Why? Because we enjoy having our heads attached to our necks, our bank accounts unfrozen, and our… let’s say anatomy intact. Some of the people running these sites don’t exactly like being called out. Millionaires don’t like bad press, especially when it’s true. So yeah, for now, just call us TIC and TAC.

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AI’s Impact on Shopping and Marketing

AI is changing how we shop, influencing our decisions and raising questions about data ownership. From self-driving cars to smart home assistants, AI is already part of our lives.

The Fourth Industrial Revolution

One expert calls the rise of AI the fourth industrial revolution, following steam engines, electricity, and the internet. The pace of change is incredibly fast, with today’s cutting-edge technology becoming outdated quickly. This revolution is expected to transform society completely.

The current tech landscape is described as a race between AI providers, where success depends on using the best platforms and data.

Agentic Commerce and the Future of Affiliate Marketing

Agentic commerce, where AI assistants help marketers with tasks like creating ads and optimizing campaigns, is a hot topic. This technology can be applied to various industries, including retail, travel, and gaming, because “at the heart of great AI, is great data.”

AI is making technology smarter and more interconnected, changing and improving marketing. It can even predict shopping journeys and optimize across multiple goals, all with access to good data.

For affiliates, this means focusing on attracting the right people, not just as many people as possible.

Data Ownership Concerns

With AI-powered chatbots enabling direct purchases, questions arise about who owns the purchasing data. A recent lawsuit highlights the grey area of how these tools access data.

While the industry is still experimenting with these tools, advertising channels aren’t disappearing yet. Brands are exploring partnerships and investing in technology, but there’s no standard approach.

Affiliates need to embrace these new tools and find ways to adapt their strategies. These “marketing robots” are shaping the future of advertising, changing how brands interact with consumers and how users make purchases.