Affiliate marketing platforms in the iGaming world are seeing some serious growth, and one platform’s Q1 2025 report shows just that!
The first three months of the year were pretty awesome. They even snagged an award at the International Gaming Awards, which is always a good sign.
Over the quarter, 44 new brands hopped on board, bringing the total to over 450. Affiliate GGR went up a bit, website visits saw a small jump, and affiliate payouts went up quite a bit compared to the previous quarter. The platform now supports a ton of affiliate accounts and is tracking a whole lot of registered players – even more than last quarter!
Besides the financial wins, they’re always working on making the platform better. They’re about to drop a new feature that’ll spot duplicate player accounts across different brands within the same affiliate program. This should help everyone get better traffic and spend their marketing money smarter.
This new feature is the third big update in just six months. Before this, they rolled out a feature to speed up redirect times and another one that gives deeper insights into how players behave.
Someone in charge said that affiliate marketing is changing fast, and they’re trying to keep up. They’re all about helping partners tackle new challenges with things like better analytics and smarter traffic strategies.
The same person also recently taught a course on Affiliate Management at the Academy of Gaming Operations and is planning on teaching it again later this year.
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