Next year’s Canadian Gaming Summit will feature a special focus on the ever-changing world of gambling affiliates and advertising.
On June 19th, at the Metro Toronto Convention Centre, the event will explore affiliate strategies for dealing with Canada’s tough regulations.
Sessions will cover how affiliates can tweak their approaches to succeed in a market with tight rules and high expectations. Attendees will learn how to build strong brands, achieve lasting growth, and understand the tools they need to succeed as regulations change.
Important topics will include balancing wide brand recognition with performance-based results and navigating Ontario’s strict marketing guidelines.
One industry leader noted that driving traffic is more complex than it seems, especially for affiliate marketers in gaming, given the many restrictions on how creative or aggressive they can be. These rules aren’t necessarily negative, but they do make the process more challenging.
Industry experts will explore above-the-line (ATL) and below-the-line (BTL) strategies.
Discussions will also cover customer loyalty through innovative marketing, responsible gambling advertising, and influencer partnerships.
The Affiliates & Advertising track is just one part of the Summit, which also includes streams on Sports Betting & Casino, Cybersecurity and Player Protection.
Get your tickets for the Canadian Gaming Summit HERE!
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