AC Milan launches ‘Time to Win’ fan hub.

A Winning Partnership: AC Milan and an iGaming Brand

A collaboration between AC Milan and a fast-growing iGaming company is proving to be a successful match. They’re calling their joint effort “Time to Win,” which pretty much sums up what both sides are aiming for.

What’s “Time to Win” All About?

Think about it: the iGaming world is super competitive, just like top-tier football. AC Milan is a huge name in international football, and the iGaming brand wants to be the best in its field. “Time to Win” is about both sides pushing for the top spot.

Coming Soon: The AC Milan Hub

Early in 2026, they’re launching a special online platform called the AC Milan Hub. It’s designed for the iGaming company’s partners and users, and it sounds like it’ll be a must-visit for fans. Expect to find:

• Info on joint projects and collaborations.
• Exclusive experiences, like visits to San Siro Stadium and the Mondo Milan Museum.
• Chances to snag tickets to AC Milan home games.
• Promotions linked to the Club’s biggest matches.
• Opportunities to meet AC Milan legends.
• Special gifts from the Club, like signed jerseys.

A Look Back at Year One

Their first year together was packed with action. The iGaming company launched several co-branded campaigns and created tons of AC Milan-themed content. Their Golden Boomerang Awards ceremony, held at San Siro, was a major hit, generating a huge number of impressions.

Fan Engagement Was High:

• Hundreds of fans participated in contests.
• Branded merchandise giveaways.
• Lots of media buzz.
• Joint events.

Importantly, most participants in the iGaming company’s sports initiatives felt that VIP experiences – like trips to AC Milan matches – boosted their trust and engagement with the brand.

The Numbers Speak for Themselves:

• Significant growth in sports traffic.
• Increased interest in sports topics.
• Improved brand loyalty.
• Rise in sportsbook revenue.
• More affiliate sign-ups.

The partnership also generated a lot of media attention, with exclusive campaigns and tons of mentions. The Golden Boomerang Awards even featured AC Milan Legend Andrea Pirlo. Plus, hundreds of affiliate partners got to attend AC Milan matches, and tons of merchandise was given away.

What’s Next?

Both sides have big plans for the future. They’re setting ambitious goals and are ready to support each other every step of the way. It’s a partnership built on shared ambition and a drive to succeed.